Created first ever Potbelly radio campaign introducing salads in Chicago:
click here to hear the Gayle Nikel Salad Spot (1 min).

In connection with salads launch in the Washington DC market, new creative was produced with recurring characters talking about key brand attributes of Potbelly: click here to hear the Cognitive Thought DC Salad spot (1 min). Overall, salad introduction and radio resulted in a 20-40% increase in salad unit sales and a 5-7% incremental sales lift overall.

Produced brand building spots for both Chicago and DC that resulted in 4-6% sales gains and improvements in awareness of key brand elements:
click here to hear Memory Snack Spot (1 min).