I had the pleasure of working for Scott at Potbelly and found him to be a tremendous leader for our group. On a personal level, Scott taught me a great deal about the ins and outs of the restaurant industry. He also took pride in mentoring younger folks about the business and how to apply best practices to our marketing strategies and tactics. Scott’s knowledge of "the customer" is profound. He is superb at utilizing customer data, critical thinking, and personal insights to distill what drives customer behavior. He is a true restaurant expert, capable of employing past learning while integrating fresh thinking to move the business forward. — Tim Reardon
VP/Director, Marketing at Digitas