Working creatively is fun. Numerous times in my career I have been on teams where it is necessary for team members to wear many hats. This has given me great opportunities to flex my creative muscles in writing copy, art directing, or even creating visual images. More commonly though, I have directed a creative team to collaboratively figure out the best way to meet our objectives and create compelling communication. Creativity goes beyond communication too and, I believe, is a critical element to creating growth. Inevitably, with the most impactful ideas, there is that flash of insight that allows for something truly innovative to be created.

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