Customer Expert

During the early part of my career, and again most recently, I have focused on B2B markets and segments. The rest of the time, my charge has been creating and selling products to the mass consumer. My conclusion is that, either for B2B or B2C, listening is the key to understanding the customer. I have a very disciplined and well-defined process for knowing what specifically to listen for, how to recognize it, and how to then utilize the information a customer provides. I strongly believe that the input provided from the customer is the most important data needed to determine a going forward innovation and growth plan.

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