Creative
Working creatively is fun. Numerous times in my career I have been on teams where it is necessary for team members to wear many hats. This has given me great opportunities to flex my creative muscles in writing copy, art directing, or even creating visual images. More commonly though, I have directed a creative team to collaboratively figure out the best way to meet our objectives and create compelling communication. Creativity goes beyond communication too and, I believe, is a critical element to creating growth. Inevitably, with the most impactful ideas, there is that flash of insight that allows for something truly innovative to be created.
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Developed New-to-the-World Consumer Brand
Inspired Unique Creative for Engaging Brand
Produced High-Profile Sales Material for Multiple Markets
Created Completely New Strategic Branded Website
Partnered with Ad Agency to Create Brand Positioning
Launched RealScoop with Vice-Presidential Debate Event
Produced Sales Driving and Brand Building Potbelly Radio Spots
Led Creation of Full McDonald's National Level Integrated Marketing Plan
Responsibility Over RealScoop Content
New Concept Creative Targeted to Non-McDonald's Customers
Greatly Increased In-store Marketing While Maintaining Experiential Elements
Enjoy Creative Pursuits Outside Work Too
