Customer Expert
During the early part of my career, and again most recently, I have focused on B2B markets and segments. The rest of the time, my charge has been creating and selling products to the mass consumer. My conclusion is that, either for B2B or B2C, listening is the key to understanding the customer. I have a very disciplined and well-defined process for knowing what specifically to listen for, how to recognize it, and how to then utilize the information a customer provides. I strongly believe that the input provided from the customer is the most important data needed to determine a going forward innovation and growth plan.
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Created New-to-the-World Brand
Facilitated Growth Via Strategic Marketing & New Products
Direct Creation of All Customer Communication Elements
Successfully Drove Trial with Target Customer Strategy
Directed Creative and Advertising for Crisp Market
Designed Quiznos Price/Value Improvement Strategy
Started and Ran Consumer Insights Group
Quiznos Head of Consumer Insights
Technology Marketing and Sales Expertise
Comprehensive Restaurant Industry Customer Exploration Report
Strong Ties with Field Marketing and Operations
#1 in Class at Top Ranked MBA Marketing Program in U.S.
